Leasing tech
18 pieces, newest first.
Your Listings Are Full of Adjectives and No Answers
Digible's new research says renters want facts, not vibes, and your "spacious layouts" copy isn't giving them either.
RealPage and Funnel Merge Front-Office Functions
Screening, pricing, payments and availability are moving into Funnel's application flow, and that's one fewer vendor you get to blame when something breaks.
Stop Buying Point Tools at Conferences
Kerry Kirby of 365 Connect says the booth-to-cart AI playbook is already dead, and marketing directors need a platform plan instead.
The Bot Books the Tour. Your Agent Still Has to Close
A new Multifamily Insiders piece argues that as AI takes over the front end of leasing, the person standing in the unit matters more, not less.
PERQ's CEO Says AI Can't Save Bad Data
Scott Hill told Digible that AI layered on broken measurement just breaks faster, which means your attribution stack needs an audit before your budget gets a new tool.
Prospects Are Touring You Before You Know It
Multifamily Insiders lays out a six-stage prospect journey that starts on Google, not at your leasing desk, and most marketing directors haven't audited it once.
Stop Grading Leads That Never Become Leases
PERQ's Scott Hill tells Digible's Reid why lead volume and cost-per-lead are the wrong scoreboard, and what marketers should be tracking instead.
Stop Leading With the Discount
Concessions close leases fast and quietly train renters to wait for the next markdown.
A Community Lost Leasing Staff. AI Closed 40 Leases Anyway
PaulsCorp's community leaned on Nurture Boss during a staffing gap and walked away with 40 leases and 1,197 handled interactions.
Your CRM Isn't Reporting Leads. It's Guessing.
Multifamily Insiders flagged the trust problem with CRM lead data, and it should make you audit every source feeding your funnel before you set next quarter's budget.
Your Lead Problem Is Probably a Handoff Problem
Before you touch the media mix, run the handoff from click to lease and watch where the prospect actually falls out.
Fix Your PMS Integration Order Before You Fix Anything Else
Your CRM, ILS feeds, and website don't disagree because the data is bad. They disagree because you connected them in the wrong order.
Last-Touch Attribution Is Lying To Your Budget
A prospect who takes six touches over forty days doesn't fit in a model built for one click, so stop letting that model run your media plan.
Your CRM Isn't Lying to You on Purpose
Source attribution, lead counts, and conversion rates each break in a specific, predictable way, and most operators are reading through the crack.
Tour Scheduling Is Where Your Leads Die
The gap between inquiry and confirmed tour is the biggest hole in your funnel, and you're probably not even measuring it.
Chatbot, AI Agent, Answering Service: Not the Same Purchase
Three vendors will pitch you the same word this quarter. Only one of them can actually qualify and schedule a lead without you in the loop.
The Demo Question That Actually Tests Your AI Leasing Bot
Every AI leasing vendor nails the happy path. Ask about the bad day instead.
AI Leasing Agents Earn Their Keep After Hours, Not Before
The category is real between 6pm and 8am and shaky everywhere else your team already shows up.