What Google's AI Max Is Doing to Your Leasing Budget
Automated broad match is quietly rewriting your PPC spend. Here's how to make your vendor show the receipts.
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News for the people who fill apartments.
One issue a week on what moved in listing sites, ad platforms, leasing tech and the rules about what you can say. Written for the person who owns the budget and answers for the leads.
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AI Is Already Answering Your Leads. You Should Own That.
Propmodo reports AI is absorbing routine resident and prospect inquiries, and the lead data flowing out of it is becoming ops territory by default.
Your Listings Are Full of Adjectives and No Answers
Digible's new research says renters want facts, not vibes, and your "spacious layouts" copy isn't giving them either.
Google Ads API v26 Touches Your Local Services Leads
A new API version lets agencies build Local Services campaigns by code, which means your leasing lead flow just became someone's automation project.
Yardi's Price-Fixing Case Clears Summary Judgment, Heads to Discovery
A judge just denied Yardi's bid to end the Washington rent-fixing suit early, which means landlord records are about to get a very close read.
Fair Housing Risk Doesn't Start in the Ad, It Starts in the Work Order
A new rundown of maintenance-side fair housing pitfalls is a reminder that compliance training can't live only in the leasing office.
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