Listing sites
16 pieces, newest first.
Your Portfolio Site Is Losing the Searches ILSs Win
Most renters search by neighborhood and price, not property name, and if your site can't answer that question, you're paying an ILS to do it for you.
Your Portfolio Site Is Losing the Search It Doesn't Know It's In
Most renters search by location and price before they ever know your name, and your portfolio site probably isn't built to answer that question.
Your Free Listing Deserves a Real Marketing Budget
PPC Land's breakdown of Google Business Profile is a reminder that your best lead source might be the one nobody owns.
Google Is Building an ILS Into Its Search Results
Google Real Estate Ads will show floor plans, pricing, and photos right in search, and that changes what the top of your funnel even looks like.
Zillow's RESPA Fight Isn't Your Green Light
Zillow wants a RESPA lawsuit over referral-style listing deals dismissed for good, but the legal question hanging over portal contracts doesn't go away just because Zillow wins a motion.
Zillow's MRED Fight Just Got Kicked to Arbitration
A federal judge denied Zillow's injunction and sent its MRED dispute to arbitration, pausing the Compass claims too, and the listing duopoly you lease through just got a little less predictable.
Weak Organic Search Is Quietly Inflating Your Paid Media Bill
Digible argues that poor SEO doesn't just cost you organic traffic, it drives up what you pay for search, ILS, and PMax.
Cutting Your Biggest ILS Is Reversible. Try It Small First
Before you cancel a major listing site portfolio-wide, run the experiment on a handful of assets and let the leasing data make the call.
Your PMS Should Win Every Listing Data Fight
When your PMS, ILS, and website disagree on rent and availability, the PMS is right and everything else needs to catch up.
Stop Paying Vendors For Leads That Never Lease
A cost-per-lead deal pays a source to fill your funnel; a cost-per-lease deal pays it to fill your units, and the gap between those two goals is where your budget leaks out.
Your Lead Drop Is Probably Your Feed, Not Your Market
Before you blame renter demand for falling ILS leads, check the three places that actually break first: the feed, the listing, and the platform's own algorithm.
Five Questions That Change Your ILS Renewal Rate
Renewal rate cards aren't fixed, they're an opening bid, and most marketing directors sign without ever asking the questions that move them.
Zillow, Apartments.com And Rent Are Not The Same Shelf
Stop buying listing sites like they're interchangeable line items and start matching platform to asset and market.
Your ILS Performance Report Is Not An Audit
The vendor grading its own homework has a lot of freedom in how it counts, so know which numbers you can check and which you just have to trust.
You Bought Leads. Your ILS Sold You Impressions.
The contract says leads. The pricing model, the reporting, and the incentive structure all say impressions, and that mismatch is where your budget quietly leaks.
FTC Order Sends Redfin Back Into Rental Listings
Zillow's $100 million deal to keep Redfin out of apartment listings just got unwound by the FTC.