Renter behaviour
9 pieces, newest first.
Millionaire Renters Tripled. Check Your Amenity Deck
RentCafe says millionaire renter households grew 229% since 2020, and a lot of marketing decks never got the memo.
Renters Want Video Before They'll Even Call
30 Lines says shoppers expect video before they inquire, and you don't need a production budget to give it to them.
A Question Beats a Click Every Time
Renters are typing worries into chat boxes instead of clicking buttons, and your funnel is still built for the button.
Miami Can't Lease Its Way Out of This One
Bisnow says Miami's oversupply problem is turning into an occupancy problem, and lease-up budgets won't fix it.
Your Middle-Income Renters Are Closer to the Edge Than You Think
Urban Institute research shows rental insecurity climbing into higher income brackets, and your funnel is still selling granite countertops.
Ranking Number One Doesn't Mean Renters See You
A new piece from Digible makes the case that visibility and ranking split apart, and most marketing directors are still measuring the one that doesn't count.
Weak Screening Is Now a Marketing Problem
Propmodo flags rising bad debt from lighter screening and smaller deposits, and the fix starts further upstream than most marketing teams think.
McKinney Tops Renter Rankings Again, South Sweeps the List
RentCafe's 2026 rankings hand Southern operators a free marketing angle, if they grab it before the competition does.
Your Tour Window Is Also the Apartment's Makeup
RentCafe points out that the 10-to-5 tour slot is the most flattering light the unit will ever see, and that's exactly the problem.