Google & search
8 pieces, newest first.
Property Website SEO Is Not Regular SEO
Most SEO advice was written for e-commerce and blogs. Your product expires every 24 hours, and that changes what actually matters.
Your Branded Search Spend Is Probably Buying Free Traffic
Most operators never test whether their branded Google Ads spend is generating leases or just capturing clicks the organic listing already earns.
Your Competitor Beat You On Your Own Community Name
If a rival apartment community outranks you on a branded search, look at your own site and listings before you blame Google.
A Stale 4.6 Loses to a Fresh 4.2
Renters and search algorithms both read dates before they read stars, so a review from eight months ago barely counts.
ChatGPT Is Already Answering For Your Property
Renters are asking AI assistants what your property is like before they ever ask you, and the answer is built from data you probably haven't checked.
Your ILS Feed Is Your SEO Now
Search engines are answering renter questions straight from listing data, which means your feed hygiene matters more than your website copy.
Local Pack Ranking Doesn't Work Like It Does For Restaurants
The three ranking factors are the same for every business on Google Maps, but for a leasing office they get weighted and gamed in ways that most multifamily marketers never account for.
The Google Business Profile Fields That Actually Matter
Most operators fill out a Business Profile once at move-in and never touch it again. Here is what actually earns visibility.